Instagram is shifting from hashtags to SEO-style search. Keywords in captions, bios, and alt-text now drive discoverability. Learn how to adapt your Instagram strategy with Papercar Design & Digital Marketing London and make your brand more visible across the UK market.

Hashtags once ruled Instagram, but times have changed. Today, keywords in captions, bios, and alt-text drive discoverability. Learn why Instagram SEO matters and how brands in London and across the UK can adapt to the algorithm shift.

It all bInstagram posts are no longer limited to the app—they can now appear in Google search results. For brands, this means captions, bios, and alt-text must be optimized with the right keywords. At Papercar Design & Digital Marketing London, we help businesses adapt with smart Instagram SEO strategies that boost discoverability and brand visibility.egins with an idea.