Instagram is shifting from hashtags to SEO-style search. Keywords in captions, bios, and alt-text now drive discoverability. Learn how to adapt your Instagram strategy with Papercar Design & Digital Marketing London and make your brand more visible across the UK market.

Hashtags once ruled Instagram, but times have changed. Today, keywords in captions, bios, and alt-text drive discoverability. Learn why Instagram SEO matters and how brands in London and across the UK can adapt to the algorithm shift.